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نشانه حسی شنوایی
Auditory sensory cues
It is quite evident to retailers that auditory sensory cues influence consumer cognitions and mental processes, emotional states, such as mood, valence and arousal and/or purchase decisions (Andersson et al.
Auditory sensory cues affect the pace at which consumers move, stay and consume in in-store retail settings, such as a slower pace to slow music (slow tempo) (Garlin and Owen, 2006; Milliman, 1986).
Moreover, the same research methodology was used in the pretest to investigate appropriate (complementary) additional auditory sensory cues.
In this experiment, jazz as music and ocean waves as ambient sound was selected as auditory sensory cues.
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